ROGUE RUNWAY
EMILY CROWE | STERLING LATHAM | KAKI HUEBNER | SHANNON MCCARTHY
ARTICLES WRITTEN ABOUT THE EVENT
THE CONCEPT
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Most emerging designers have no accessible platform to present full collections to a relevant audience. Rogue Runway was built to change that; creating a show format that is immersive, organic, and deliberately unpolished, with guests moving freely through the space rather than sitting in rows.
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I led the brand strategy from the ground up. That meant developing the full brand identity and guidelines, ensuring visual consistency across all platforms, directing content creation for Instagram, and securing brand collaborations and creative partnerships. With a music background, I organised the sound and speakers and created a playlist that helped bring Rogue Runway to life.
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A brand strong enough to attract designers, collaborators, and industry audiences to a concept that didn't exist yet; built on visual identity, strategic partnerships, and content alone.
Rogue Runway is a London-based pop-up runway event that gives emerging designers a platform & disrupts how they traditionally show their work. Just the city, its people, and the innovative fashion that inspires them. Embedding the culture into the rhythm of the city.
BRAND MANIFESTO
Rogue Runway is a platform for designers and their vision. We take fashion out of closed rooms and place it in the FABRIC OF LONDON, in motion, in the moment. No brief. No theme. No permission. Just raw expression, lived experience, and the freedom to create without restraint.