KNOWN AS EMMY

Born in South Africa, shaped by the world — I've always been drawn to the places where culture becomes something you can feel. That curiosity has taken me across continents, into music, events, and eventually into the business of building brands that mean something.

I co-founded The Cookup, a culture and events platform that scaled from 50 to 600 attendees in its first year and grew its Instagram following by 300% through organic content alone. In London, I co-founded Rogue Runway — a collaborative pop-up runway concept built to embed fashion culture into the city and create a platform for emerging designers. As a freelance brand consultant, I worked alongside Fine Group Global to reposition Primal Spirits Distillery in the premium craft spirits market. I'm currently completing my MA in International Luxury Business at Vogue College of Fashion — deepening the strategic thinking behind everything I do.

Currently based in London and open to agency roles in brand, culture, and creative marketing.

I work in brand identity, content strategy, campaign development, and event production.